July

Food for Thought

Funds presented at the Annual Open Championship Lunch at St Andrews last week will go towards growing the game and attracting new players to the sport.

UEFA Draws Line in the Sand

Uefa unveiled new financial regulations in June, icluding the much-discussed break-even requirement.

Poll puts World Cup Winners Spain Ahead in Bid Popularity Contest

Spain’s achievement in winning soccer’s World Cup for the first time appears to have boosted public support for its joint bid with Portugal to stage the tournament in 2018.

Federer puts Wimbledon False start behind him

Swiss icon Roger Federer and the rest of the world’s tennis elite begin the second week of the Wimbledon tennis tournament as they compete for places in the quarter-finals.

May

What Sponsors Demand in an Increasingly Competitive Marketplace

Results from IFM Sports Marketing Surveys first quarter Industry Survey show an optimistic market compared to the same time in 2009. Views from over 400 industry professionals around the world including agencies, brands, federations / governing bodies and rights holders indicate expectations of growth in a number of areas – sponsorship revenues, event attendances, TV rights and sports tourism.

IFM Sports Marketing Surveys Joins IAGTO as Business Partner

IFM Sports Marketing Surveys, the world’s leading sport, sponsorship and
leisure research agency, has joined the International Association of Golf
Tour Operators (IAGTO) to offer their members an opportunity to find
answers and insight in all aspects of the golf tourism industry.

April

Optimism Grows for the Industry

Results from IFM Sports Marketing Surveys first quarter Industry Survey
show an optimistic market compared to the same time in 2009

Ryder Cup provide £35m boost for tourism

The economic impact of golf tourism for Wales, which hosts The Ryder Cup this October at Celtic Manor in Newport, has been valued at £34.7 million for 2009, an increase of 18 per cent from 2008.

Tennis Europe Annual General Meeting

Tennis Europe’s 36th Annual General Meeting was held in Riga, Latvia from March 25th – 28th, where it was hosted for the first time by the Latvian Tennis Union.

March

Lotus Chief Fernandes Days F1 Needs More Overtaking Rivalry

Formula One needs more overtaking and stronger rivalry between drivers to keep fans interested, according to Tony Fernandes, team principal of Lotus Racing.

Formula One audience 40% up!

The Formula One season opening race in Bahrain saw a staggering 40% increase compared with the 2009 race in key European markets.

February

Golf Salary & Benefits Study 2010 - A First for Global Golf

Colt Mackenzie McNair, the golf industry’s premier executive search and recruitment specialist, haspartnered with IFM Sports Marketing Surveys, experts in delivering first class analysis and market insight, to launch a golf industry first, the inaugural ‘Golf Salary & Benefits Study 2010’.

January

SARU to Undertake Comprehensive Fan Research

The South African Rugby Union is currently busy with a comprehensive research survey and the aim is to ultimately understand the rugby supporters better and to deliver a better product in a tightly contested sports entertainment arena.

Sports Marketing Surveys Tees up New Studies on Ryder Cup and Cricket

Ryder Cup Europe, organiser of the European leg of golf’s Ryder Cup, the biennial team competition between USA and Europe, has appointed IFM Sports Marketing Surveys, the UK-based research consultancy, to undertake economic impact studies on the 2010 and 2014 competitions, taking place in Wales and Scotland respectively.

West Indies Cricket Board WICB joins forces with global research company

ST. JOHNS, Antigua – The West Indies Cricket Board (WICB) has appointed global sports agency, IFM Sports Marketing Surveys UK to undertake research on cricket in the region, as its research consultant. The agency will provide an audit and valuation of the WICB’s major domestic and international sponsorship packages and help the Board develop an understanding of the West Indian cricket fan to enhance the organisation’s sponsorship and marketing proposition.

Ryder Cup Europe announces new economic impact studies

Ryder Cup Europe has selected IFM Sports Marketing Surveys to undertake Economic Impact Studies on The Ryder Cup contests between Europe and the United States at The Celtic Manor Resort, City of Newport, Wales, in 2010 and at The Gleneagles Hotel, Perthshire, Scotland, in 2014.