November

Teed Up: The Long-Haul Golf Ball

It has been long known that the secret of how far a golf ball flies lies in its dimples. Now scientists believe they understand the forces at work, as air flows over the ball’s surface.

Federations Get Specific At IF Sports Forum

LAUSANNE, Switzerland-International federations will again share
knowledge and insights on managing their sports at the second IF Sports Forum taking place in Lausanne from November 17-19, 2008. Senior managers from all the international federations – over 100 world governing bodies – have been invited to attend a closed two day session dedicated to exchanging ideas on the nuts and bolts of IF operations.

October

F1 Sponsors: Off The Pace?

Singapore – As Singapore’s first attempt at staging a Formula One Race takes centre stage this weekend, international sports sponsorship research and evaluation expert Nigel Geach believes the quiet marketing lead-up to the event is “endemic” of F1 races.

Sport Business-Artemis Race Coverage Worth €10m

Worldwide media coverage of The Artemis Transat 2008 was worth over €10 million, according to figures published by race organisers.
OC Events, the organisers of the race for the last two editions, said that research by Sports Marketing Survey’s had found that coverage of the famous single-handed transatlantic race, was worth a total of €6.5 million in the UK and France alone. The highest value of coverage was achieved in the TV sector, accounting for 57 per cent of all value, followed by print at 32 per cent – both in the UK market. The largest volume of coverage, however, was achieved online at 51 per cent, followed by print (23 per cent) and TV (17 per cent).

July

GOLF MONTHLY - STATE OF THE GAME

Golf Monthly talks to Peter Dawson about a recent survey devised by The R&A and Sports Marketing Surveys to assess our attitudes to the game in the UK, before analysing some of its key findings.

The Indian Premier League bowls SuperSport audiences over

Following the improvement strategy which is already planned for the 2009 FIM Motocross World Championships, series promoter Youthstream announces another step forward for the next season.

SIMON RINES – SPONSORSHIP CAN BE MEASURED!

The marketing community has traditionally been sceptical about sponsorship measurement but a new report from International Marketing Reports, Driving Business Through Sport – Strategy & Research, claims that scepticism is now misplaced. Report author, Simon Rines, says research companies have recently made massive strides to counter sponsorship analysis problems.

tennis is 'Good for Sponsors'

This year ’s Wimbledon has been as enthralling as ever. The first week was littered with the fall of top-seeds and tournament favourites Sharapova and Ivanovic and the unexpected progress of high -profile but underachieving Marat Safin.