May
What Sponsors Demand in an Increasingly Competitive Marketplace
Results from IFM Sports Marketing Surveys first quarter Industry Survey show an optimistic market compared to the same time in 2009. Views from over 400 industry professionals around the world including agencies, brands, federations / governing bodies and rights holders indicate expectations of growth in a number of areas – sponsorship revenues, event attendances, TV rights and sports tourism.
Download entire article >>IFM Sports Marketing Surveys Joins IAGTO as Business Partner
IFM Sports Marketing Surveys, the world’s leading sport, sponsorship and
leisure research agency, has joined the International Association of Golf
Tour Operators (IAGTO) to offer their members an opportunity to find
answers and insight in all aspects of the golf tourism industry.
April
Optimism Grows for the Industry
Results from IFM Sports Marketing Surveys first quarter Industry Survey
show an optimistic market compared to the same time in 2009.
Ryder Cup provides £35m boost for tourism
The economic impact of golf tourism for Wales, which hosts The Ryder Cup this October at Celtic Manor in Newport, has been valued at £34.7 million for 2009, an increase of 18 per cent from 2008.
Download entire article >>Tennis Europe Annual General Meeting
Tennis Europe’s 36th Annual General Meeting was held in Riga, Latvia from March 25th – 28th, where it was hosted for the first time by the Latvian Tennis Union.
Download entire article >>March
Formula One audiences 40% up!
The Formula One season opening race in Bahrain saw a staggering 40% increase compared with the 2009 race in key European markets.
Download entire article >>February
Sponsorship Deals Increase in the Face of Tough Climate
Figures from the latest IFM Sports Marketing Surveys publication The World Sponsorship Monitor (TWSM) Annual Review show that the number of reported sponsorship deals have held up well in 2009.
Download entire article >>January
SPORTO Conference
Nigel Geach attended the SPORTO Slovenija sports and marketing conference in November 2009
Download entire article >>Ryder Cup Europe Announce Economic Impact Studies
Ryder Cup Europe has selected IFM Sports Marketing Surveys to
undertake Economic Impact Studies on The Ryder Cup contests between
Europe and the United States at The Celtic Manor Resort, City of Newport,
Wales, in 2010 and at The Gleneagles Hotel, Perthshire, Scotland, in
2014.
WICB Appoints IFM Sports Marketing Surveys
The West Indies Cricket Board (WICB) has appointed global sports
agency, IFM Sports Marketing Surveys UK as its research consultant. The
agency will provide an audit and valuation of the WICB’s major domestic
and international sponsorship packages and help the Board develop an
understanding of the West Indian cricket fan to enhance the organisation’s
sponsorship and marketing proposition.
Horse Racing Press Release
The National Hunt season is well under way and with the transition into yet
another year, S:COMM (a member of the IFM Sports Marketing Surveys
group of companies) has announced its new expanded Horseracing
programme for 2010.