January

MARKETING WEEK: Rangers FC set sights on sponsorship deals to drive global expansion

Rangers FC has appointed a global partnerships director to find global sponsors that will help grow its 5 million-strong worldwide fanbase.

Misha Sher has been appointed to the newly created role, with the mandate to grow the football club’s revenue streams from strategic partnerships in markets such as North America and Australia.

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Marketing Week: Sports sponsorship moves into the fast lane

The cash it generated from sport sponsorship will soon overtake ticket sales, however brands now need to form commercial relationships and strategic partnerships on the basis of shared objectives rather than awareness.

More than 80% of sponsorship heads say that accountability for their spend is greater than ever, according to a survey by IFM Sports Marketing Surveys (SMS), seen exclusively by Marketing Week. Fifty-nine per cent expect their investment to stay the same or grow this year. However, 85% of sponsorship heads say sports events need to be more inventive when trying to engage with fans.

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Marketing Week: Sponsorship on the up as brands look for fresh ways to engage

Brands are spending more on sponsorship, according to new research, as marketers look for fresh ways to drive emotional engagement at a time when marketing budgets are under close scrutiny.

Research from IFM Sports Marketing Surveys found that 41% of brands across several industry sectors increased their investment in sponsorship against declines for many marketing channels in 2011.

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Kauto the Christmas Star!

Thanks to better weather this December (2011), a number of top class national hunt meetings went ahead smoothly and provided some of the greatest racing seen for years; a fitting conclusion to an excellent year for UK Horse Racing.

With 7 live December programmes, compared to a weather restricted 4 in December 2010, the overall cumulative average audience for 2011 can be illustrated as an 11% increase on the 2010 equivalent.

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