August

WHO WILL BE RUGBY'S NUMBER ONE SPONSOR THIS SEASON?

55% of the general population recalled Guinness’ sponsorship of the English Premiership making it the most well known event sponsor in the 2006/2007 season.

What is the broadcast media saying about your team?

…victory look effort less but the battle on track was for third fpt colin edwards managed to make his way through the field, eventually just managing to overtake nicky, then in the last stages of the final lap, hayden had a problem and edwards ceased his chance.

UK FOOTBALL FANS UNCOVERED

The UK’s most comprehensive report on football fans, their behaviour and lifestyles has just been published by Sports Marketing Surveys. Find out the seven clear football-following segments which have emerged in the UK.

The European Football Fan Uncovered

“In terms of interest the UEFA Champions League ranks as the highest rated football event across Europe”

Support of domestic teams reflected in European Success

The success of clubs in the Champions League is reflected closely in domestic following of favourite clubs. Amongst avid fans in Europe, the following clubs are preferred…

SPORTS MARKETING SURVEYS TO EVALUATE VOLVO OCEAN RACE

Volvo Ocean Race has appointed Sports Marketing Surveys to provide a comprehensive media monitoring service.

Sports Marketing Surveys partner RFL to produce research for engage Super League 2008

For the third year running Sports Marketing Surveys, the Surrey based sports market research company will provide the Rugby Football League (RFL) and engage Mutual Assurance with marketing data to evaluate their sponsorships.

Liverpool's European Capital of Culture Launch Receives Outstanding Media Interest in the UK and North America

Liverpool launched it’s year long celebration as the European Capital of Culture 2008 on Friday 11th January. It attracted extensive media coverage and Sports Marketing Surveys’ mediatrak picked up the features as they were broadcast.

February

Excitement rising as F1 season starts. Will last season's broad appeal be continued?

The 2008 Formula 1 season starts in Melbourne this weekend with excitement rising as another McLaren and Ferrari battle is expected and on the track fans will hope for further epic races head-to-head from Hamilton, Alonso and Raikkonen

European Winter Sports Fast Facts

60% of the specialist ski retailer sales in Europe were from Alpine Skiing with 11% from both snowboarding & Nordic skiing.

The Coca Cola Championship has a real fizz for football fans

With all the focus on the Champions League and the Barclays Premiership in the media, there may be a belief that these are the only areas of football interest in the UK. However, the fairy-tale stories of the F.A. Cup for Barnsley and Cardiff have shown there is magic in the world’s oldest cup competition – and it does not stop there.

January

British Airways to reach 6½ million people after announcement to sponsor London 2012

British Airways, the latest Tier One London 2012 sponsor, can expect over 6½ million people in Britain to be aware of their involvement.

IFM DEAL WITH SMS CREATES WORLD'S BIGGEST SPORT & SPONSORSHIP RESEARCH GROUP

In one of the busiest years ever for sports research, IFM International Sportanalysen GmbH (IFM), the large German research consultancy, has acquired the majority shareholding of Britain’s Sports Marketing Surveys (SMS) to form the world’s biggest specialist company in sports research, evaluation and media analysis.