December
IFM Sports Marketing Surveys announce their Golf Research Programme in 2010
The 2010 Golf season has begun with the 2010 Race to Dubai starting this week in South Africa. IFM Sports Marketing Surveys has also announced its new expanded Golf Research Programme for the year ahead.
Download entire article >>October
IFM SPORTS MARKETING SURVEYS AGAIN PARTNER IF SPORT FORUM IN LAUSANNE
IFM Sports Marketing Surveys are proud to announce that they will for the second year running partner the IF Forum in Lausanne in November. This annual forum brings together all the International Federations to discuss current topics of mutual interest.
Download entire article >>IFM Sports Marketing Surveys Relaunch Sports Fan Community Panel
IFM Sports Marketing Surveys pioneered the use of specialist sports panels when it first launched Sporting Insights in 2001. Nearly 9 years on the internet has proven an essential tool for the sports and sponsorship industry to reach its core sports fans.
Download entire article >>FORMULA 1, tenis, trzne raziskave in sponzorski programi
Sponzorstvo je med vsemi elementi promocijskega spleta zagoto kategorija, ki je v sadnjih letih najhitreje narascala, zaradi cesar strokovnjaki o sponzorstvu pogosto govorijo kot o samostojni panogi.
Download entire article >>IFM SPORTS MARKETING SURVEYS IN POLL POSITION WITH SAMIA
IFM Sports Marketing Surveys (SMS) has established an agreeement to become the official research partner to the South African Motorsport Industry Association (SAMIA).
Download entire article >>September
IFM SMS FORECASTS RETURN TO GROWTH IN LATE 2009
The latest sponsorship survey from IFM Sports Marketing Surveys is predicting a resurgence in confidence in the sector towards the end of this year.
Download entire article >>Rain stops play so npower stages a blonde invasion
When rain stopped play on the second day of the vital Ashes game at The Oval cricket ground in south London, energy group npower couldn’t believe its luck. While the players waited in the dressing room, a team of young blonde women sprang into action. Their mission – to sign as many fans as possible to Test sponsor npower.
Download entire article >>August
Sponsorship Survey Published
The IFM group of companies (IFM Sports Marketing Surveys, S:Comm and IFM-Sports) have released the findings of a new survey about the health of the sponsorship industry.
In undertaking this work, IFM issued a questionnaire covering many topics to key contacts around the world. Each of its 20 offices distributed the survey by e-mail, and invited people to contribute. In addition the survey was also on IFM Sports Marketing Surveys’ website for visitors to complete.
Download entire article >>Sponsorship industry predicts positive growth by end of the year!
According to a the latest results from the IFM Sports Marketing Surveys sponsorship business survey, two thirds of business leaders see a settling down period over the next few months with 20% looking at growth on the horizon towards the end of the year. This is set against a backdrop of an expected decline of an average 8% on sponsorship revenues in 2009.
Download entire article >>IFM Sports Marketing Surveys hosts inaugural sport and sponsorship Seminar at British Embassy, Korea
IFM Sports Marketing Surveys and their Korean partners Sportizen hosted a ground breaking sponsorship seminar in Seoul last week entitled:
“Sponsorship Evaluation and Research – How it can help your business!”
The Seminar attracted around 100 top executives from the sport and sponsorship industry and was held at the unique surroundings of the British Embassy.
Download entire article >>July
Wilson wins over Wimbledon pros
Rackets by manufacturer Wilson were chosen by over a third of all competitors, according to research by IFM Sports Marketing Surveys at the 2009 Wimbledon Championships.
IFM Sports Marketing Surveys’ 25th racket, clothing and equipment census showed that Wilson rackets were used by the men’s champion Roger Federer, and women’s champion Serena Williams. The company’s rackets were seen on the Centre Court and Court Number One for nearly 130 hours during the two-week championships.
Download entire article >>NIKE AND ADIDAS BATTLE ON AT WIMBLEDON 2009
IFM Sports Marketing Surveys has completed the 25th official Racket, Clothing and Equipment Census at the 2009 Wimbledon Championships.
A difference of only 5 players separates Nike and adidas in the shoe count this year, with Lotto and Fila coming in third and fourth position. The record-breaking 77-game Men’s Singles final was contested by Roger Federer’s Nike shoes and Andy Roddick’s Babolats for 4 hours and 16 minutes.
Download entire article >>WILSON WINS AGAIN AT WIMBLEDON 2009
IFM Sports Marketing Surveys has completed the 25th official Racket, Clothing and Equipment Census at the 2009 Wimbledon Championships.
Wilson has maintained its position as the top racket brand at the 2009 Championships, with over a third of all competitors choosing Wilson. This includes Ladies’ Singles winner Serena Williams and Men’s Singles winner Roger Federer, both undefeated through the fortnight with Wilson rackets.
Download entire article >>Here come the girls...
Kylie Minogue has recently taken up the game. Paula Creamer and Natalie Gulbis have helped make golf more fashionable with a little help from Catherine Zeta Jones, Jodie Kidd, Kirsty Gallacher and others.
Lorena Ochoa, Annika Sorenstam, Laura Davies and Gwladys Nocera are among a great group of top champs who inspire new golfers (the Ladies European Tour is full of fine role models), while hot-shot youngsters like England’s recently-turned pro Melissa Reid and Scotland’s top amateur Carly Booth show the youngsters how it can be done.
June
Dramatically improved media distribution for LG Snowboard FIS World Cup
Based on the detailed season analysis of the LG Snowboard World Cup 2008/09 season, the recent focus on enhanced marketing and communications has already borne fruit. Over three seasons, the number of competitions produced for live TV coverage has doubled.
Download entire article >>A positive outlook for sponsorship - A business view
IFM Sports Marketing Surveys launched their Business Survey last week and early indications from the movers and shakers in the industry suggest that the sponsorship market is beginning to recover. A fifth of respondents are looking forward to growth towards the end of the year and almost a half believe that the market will settle down in the next six months.
Download entire article >>IFM Sports Marketing Surveys go East!
Japan and Korea are the latest additions to the IFM Sports Marketing Surveys world network.
In May 2009, new offices have been opened in Tokyo, Japan and Seoul, Korea to service existing clients in the region and take advantage of local far Eastern companies expanding across the World.
Download entire article >>IFM Sports Marketing Surveys looks East
IFM Sports Marketing Surveys has opened new offices in South Korea and Japan.
The UK-based firm, which works within the sports, sponsorship, leisure and tourism sectors, will use the new offices to service existing international clients looking to work in the region.
Download entire article >>Super Sport World of Champions-Cricket South Africa
Cricket South Africa (CSA) has launched an exciting research project to get up to speed with the modern cricket fan. The survey is being run online at the CSA website, and simultaneously face-to-face with fans around the country, with results expected to be released within the next month.
The survey, conducted by IFM Sports Marketing Surveys, is structured to address important CSA objectives and understand the current opinions and perceptions of the cricket fan, providing a better understanding of who the SA cricket fan is.
Download entire article >>2009 European Tour Season - Winner’s Profiles to 1st June 2009 (First 22 events)
The 22 winners of European Tour events in the Race to Dubai have come from 13 different countries so far, with Richard Sterne of South Africa, Thongchai Jaidee of Thailand and England’s Paul Casey having all won twice. France, Argentina, Australia, Denmark, Spain and Northern Ireland have also produced two winners each.
Download entire article >>May
IFM Data: Winter Sports Popularity Shows Regional Variations
The popularity of winter sports in Germany, Austria and Switzerland shows distinct variations across the three countries, according to research conducted by IFM following the recent conclusion of the season. With the winter season now finished for another year, IFM has released new figures that suggest the seasonal sports are as popular as ever.
Download entire article >>April
Brawn sponsors reap rewards
The storming start to the Formula One season made by debutant team Brawn GP has not only stunned the motorsport world, but also provided its sponsors with an unexpected return on investment.
Download entire article >>Formula One Audiences Race Ahead
The later start time and increased interest in Formula One gave impressive audiences in the UK for the rain soaked Malaysian Grand Prix this weekend. BBC1 drew an average audience of 4.3 million with a peak of 5.4 million during the shortened race. This was nearly three times the audience compared with last year according to IFM Sports Marketing Surveys, the sports market research company.
Download entire article >>Horse-racing industry targets centralised sponsorship - Marketing Magazine
LONDON – Key players in the horse-racing industry have called for a radical shake-up of its sponsorship structure to allow it to compete with other mainstream UK sports.
Football, rugby and cricket have all benefited from centralised marketing functions, in which the sport’s governing body sells league or competition sponsorship packages, and clubs seek individual deals.
New Managing Director for IFM Sports Marketing
After more than 20 years as head of the Company, Stephen Proctor has withdrawn from day to day operations. The role of Managing Director is being taken by Frank Saez. Stephen remains a director of IFM Sports Marketing Surveys and a member of the IFM Group Management Board.
Download entire article >>Frank Saez new MD of Sports Marketing Surveys
Frank Saez, former vice president of IMG research division Comperio, has been appointed new managing director of IFM Sports Marketing Surveys (SMS).
Download entire article >>March
2009 European Tour Season - Winner’s Profiles to 1st March 2009 (First 12 events)
• Winners of European Tour events in the Race to Dubai have come from 10 different countries so far with only Richard Sterne of South Africa winning twice.
• A total of 19 fairway woods were in the bag used by the 12 winners of tournaments so far this season. 5 winners carried one fairway wood and 7 winners carried 2 fairway woods.
International Sailing Federation signs IFM Sports Marketing Surveys
The International Sailing Federation (ISAF) has signed IFM Sports Marketing Surveys as an Official Partner to the new annual ISAF Sailing World Cup.
Consisting of seven of the worlds top sailing competitions that feature the Olympic events, the inaugural ISAF Sailing World Cup launched at the end of 2008 at Sail Melbourne, Australia. Having moved on to Miami USA in January, the series continues to 4 events across Europe finishing in September in Weymouth, GBR at the venue of the 2012 Olympic Sailing Competition.
Download entire article >>February
Sponsors slam on the brakes
Sport and the arts have become ever more reliant on sponsorship revenues, but as the economy slows, the gravy train is hitting the buffers, warns Nick Clark.
Download entire article >>January
Ryder Cup Will Bring ‘Inestimable’ Benefits to Welsh Town
The 2010 Ryder Cup, the biennial team golf competition between Europe and USA, which will be hosted next year by Newport Wales, could benefit the area by £67 million ($93.8 million), according to new analysis.
A study by Sports Marketing Surveys, a specialist sports research agency, suggests that £67 million could be earned from visitors extending their stays in Wales beyond the three-day duration of the golf tournament, and from potential business investment in the area.
Download entire article >>ADULT UK GOLF PARTICIPATION HOVERS AROUND 4,000,000
The number of golfers in Great Britain who play on a full length course remains just under the 4 million mark. This figure is supplemented by recreational golfers who do not play at full length courses, pushing the total number of adults in Great Britain who play some form of golf to just over 4 million. This equates to a participation rate of approximately 8% of the adult population.
Download entire article >>
