December
Kauto’s The Star of November!
November offered racing fans some tantalising national hunt fixtures which included the successful return of the universally popular Kauto Star at Haydock Park’s Betfair Chase, Newbury’s Hennessy Gold Cup and the Cheltenham Open Meeting.
The monthly schedule featured 6 live programmes, with a year-on-year cumulative audience increase of 16%, taking the overall year-to-date increase to 10%.
Download entire article >>November
‘Frankel-y’ Outstanding October
Although October 2011 featured the same number of live programmes as October 2010, this programming was not like for like. October 2010 featured the Friday of the Cambridgeshire Meeting from Newmarket while this year we were treated to another imperious Frankel victory at the eagerly anticipated Qipco British Champions Day.
The cumulative viewership for October delivered a 6% year-on-year increase, taking the year-to-date audience increase to 9.4%.
Download entire article >>UK Prime Minister David Cameron visits Award Winning McLaren to open brand-new McLaren Production Centre
In the week McLaren Automotive are named Best British Luxury Brand at the prestigious Walpole Awards, Prime Minister the Rt Hon David Cameron MP visits McLaren to open the brand-new McLaren Production Centre.
McLaren were shortlisted alongside Alexander McQueen, Boodles, Burberry and Mulberry, and emerged triumphant at the glittering London ceremony. The Walpole awards are given to those individuals and companies who exemplify British excellence by their work in the luxury sector, both in Britain and internationally.
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Download entire article >>October
London Named Best City For Attracting Sponsors
London has been named as the sporting destination guaranteed to provide the highest return and media profile for sponsors following a survey conducted by IFM Sports Marketing Surveys. More than half of the global industry leaders polled believe London offers the best opportunity to increase new commercial revenues.
The bid team working to bring the IAAF World Athletics Championships to London in 2017 believes that 2000 athletes, 450,000 spectators and 14,000 personnel from over 200 countries in London for nine days would mean that the economic benefit of hosting the Championships to the UK is in excess of £100 million.
IFM Sports Marketing Surveys Partner with Motor Sport Business Forum Russia
Since the long-awaited announcement that Russia will host its first Grand Prix in 2014, the focus of the motor sport world has been fixed on this exciting and fast developing market.
There is also now a new and exciting event hosted in Russia on the international radar: The Motor Sport Business Forum Russia. The event will run from 17 to 18 October in Moscow.
The event will be attended by international motor sport experts including teams, promoters and sponsors and IFM Sports Marketing Surveys are proud to partner with The Motor Sport Business Forum Russia in what promises to be a fantastic event.
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Download entire article >>Masked Marvel becomes a ‘St’ Legend!
There were seven live programmes in September (compared to six in 2010) which included the prestigious Doncaster St Leger Festival; Betfred Sprint Cup day from Haydock Park and the Cambridgeshire Meeting from Newmarket, which was previously scheduled for early October. Due to the additional programme, September’s cumulative average audience increased 13% on 2010. Similarly, the overall year-to-date rise is 9.65%.
Download entire article >>Volvo Ocean Race appoints IFM Sports Marketing Surveys as its Research Consultant for the 2011-2012 Volvo Ocean Race
Volvo Ocean Race has appointed IFM Sports Marketing Surveys (IFM SMS) as its Research Consultant for the 2011-2012 Volvo Ocean Race, which starts from Alicante, Spain later this month.
IFM SMS will deliver research consultancy and management reporting services including the provision of official figures for the event on global media audiences and sponsor exposure, and the consumer impact of the event in key Volvo Ocean Race territories.
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Another successful Leaders in Sponsorship
Chelsea Football Club was host to another successful Leaders in Sponsorship event this week. The biggest names in global sport and sponsorship came together over two days to discuss some of the key issues in an ever evolving landscape. The exclusive event attracted over 250 brands, rights holders, advertisers and agencies representing more than 35 different sports around the world.
Brands such as the Florida Marlins, The Breeders Cup, General Electric, UniCredit, Herbalife, Heineken, Nokia, Orange, Paddy Power and Carlsberg shared their experiences and expertise throughout the conference.
Download entire article >>September
Experts Gather at the 2011 Asia-Pacific Sports Conference
More than 200 sports and sponsorship experts gathered in Singapore yesterday at the inaugural Asia-Pacific Sports Conference 2011. The conference which runs from 27 to 28 September features thought leadership presentations, panel discussions and case studies to highlight key trends in world sport and identifies economic and social opportunities for Asia-Pacific nations and regions.
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Download entire article >>Knockout Knavesmire Audiences!
August was slightly more sedate than May, June & July with 7 live programmes including York’s Ebor Festival which served up some top class racing on the Knavesmire. Despite one less live programme in August (compared to August 2010) the viewership numbers improved, mainly due to the rescheduling of the Ebor Festival from “Tuesday – Friday” to “Wednesday – Saturday” resulting in an 8% year-on-year increase, with an overall year-to-date rise of 9.4% on the 2010 equivalent.
Download entire article >>August
FA of Wales appoints IFM Sports Marketing Surveys as Official Research Agency for 2011/12 season
The Football Association of Wales (FAW) has renewed IFM Sports Marketing Surveys’ (IFM SMS) contract as its Official Research Agency for the upcoming 2011/12 season.
Under the agreement IFM SMS will provide FAW with insight and feedback from research conducted among the FAW membership, Wales International Match-goers, and Welsh football fans in general.
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Download entire article >>IRB appoints IFM Sports Marketing Surveys as Market Intelligence Agency for the Rugby World Cup 2011
The IRB has appointed IFM Sports Marketing Surveys (IFM SMS) as its Market Intelligence Agency for the Rugby World Cup 2011, taking place in New Zealand from 9th September to 23rd October.
IFM SMS will provide all the official figures for the event on global media audiences and sponsor exposure, and the consumer impact of the event in the major rugby-playing nations.
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IFM Sports Marketing Surveys appointed as Media Evaluation Agency for The Solheim Cup
The Solheim Cup has appointed IFM Sports Marketing Surveys (IFM SMS) as its Official Media Evaluation Agency for the upcoming 2011 event, taking place at Killeen Castle in Ireland from 23rd to 25th September.
IFM SMS will provide all the official figures for the event on global TV, Print and Online audiences and sponsor exposure, in the major golf-playing nations.
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Qipco British Champions Series continues to deliver!
July was a busy month for UK Horse Racing, with 12 live programmes on terrestrial television featuring the high profile Coral-Eclipse at Sandown, Newmarket’s July Festival, the King George VI and Queen Elizabeth from Ascot, as well as Glorious Goodwood.
Unfortunately audiences in July were 2% lower year-on-year; however this figure is slightly skewed due to an additional live broadcast in July 2010. If you were to compare like for like programming, viewership numbers have in fact risen by 3%. Similarly, the overall year-to-date audiences for live terrestrial racing are up 10% on the equivalent period in 2010.
July
Top Brands Gather as IFM Sports Marketing Surveys Partners the Leaders in Sponsorship Summit
Leaders in Sponsorship is proud to announce a partnership with the global research agency IFM Sports Marketing Surveys (IFM SMS). There is also a host of sponsor brands attending the third annual sport sponsorship conference taking place on the 5th October 2011 at Chelsea FC which coincides with the first day of Leaders in Football.
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Download entire article >>mrweb: IFM SMS Makes Leadership Appointments
In the UK, sponsorship research specialist IFM Sports Marketing Surveys (IFM SMS) has promoted Jon Stainer to the post of Deputy Managing Director, while appointing former Synovate director Michael Stone as Head of Research and Consultancy.
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Read related article from Sportcal
Download entire article >>The Commercial Power of Sports Events in Asia: Top Players Gather in Singapore
With the recent influx of activity in major sports events throughout Asia, it is clear that the region will be at the forefront of commercial activities for decades to come. Top players in the industry will gather at the 2011 Asia-Pacific Sports Conference (APSC) at the Grand Copthorne Waterfront Hotel in Singapore for 2 days of thought provoking discussion and networking.
IFM Sports Marketing Surveys’ Nigel Geach will play a key role in the sponsorship panel discussing current sponsorship trends in Asia-Pacific, the importance of effective brand partnerships and outlining techniques for identifying potential sponsors and securing deals.
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Download entire article >>IFM SMS strengthen market position with leadership appointments
IFM Sports Marketing Surveys have bolstered its leadership team to develop and deliver its full range of research initiatives and advisory services by appointing Michael Stone as Head of Research and Consultancy and promoting Jon Stainer to Deputy Managing Director. These two key appointments have been made as a result of continued substantial growth in the business, particularly in the Middle East and Asia.
Download entire article >>Scottish Premier League research partnership extended
IFM Sports Marketing Surveys (IFM SMS) has extended their research partnership with Scottish Premier League (SPL) for another two seasons. The agreement, which enters its tenth year for the forthcoming season will see IFM SMS continue to provide media intelligence and sponsorship analysis across SPL’s broadcast partners.
Horse Racing Hits Back in June!
June saw the Royal Family attend and support “the sport of Kings,” and the Horse Racing fraternity were all too happy to embrace their involvement. The bookmakers on the other hand may not have shared this sentiment had the Queen won the Derby for the first time with Carlton House… and how close it came!
Audiences in June were considerably higher than the same period in 2010, with a year on year increase of 55%. The high viewership in June sees the year to date audiences for live terrestrial racing increase from 0.2% in May to 12% (3.4 million viewers) in June.
Download entire article >>IFM SMS host exclusive 2012 event at McLaren Technology Centre
Members of the Olympic family were invited to join IFM Sports Marketing Surveys at an exclusive event hosted at the McLaren Technology Centre in Woking, Surrey.
The event was an opportunity for a group of brand leaders and agencies working towards the 2012 games to meet and exchange some ideas around the London 2012 Games.
“We are very privileged to have access to the McLaren Technology Centre through our partnership with McLaren” says Tony Scott, Business Development Manager at IFM SMS. “This was a particularly enjoyable event with the opportunity to engage with professionals involved in the 2012 Games. The timing of our visit was also timed perfectly in the run up to the British Grand Prix this weekend, giving our guests a little more race insight during the tour of the facility in advance of Sunday’s big race!”
SPL TV audiences increase but Russian Roulette plan rears its ugly head again
The Official Broadcasters’ Audience Research Board statistics showed that there was a year on year increase in audience numbers for the SPL coverage.
According to the report over 9.7 million fans watched live SPL games on Sky Sports and ESPN, while there was an average audience rise of 35% for the BBC Sportscene highlight’s show. However, figures do not take into account the attendances at Scottish grounds, which are down for all to see.
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Download entire article >>Anderlecht Take Top Spot
Anderlecht Football Club received the largest percentage of television coverage during the past season. An annual report analyzing the impact and share of television coverage on the 16 clubs in the Pro League 2010/11 season was conducted by the Belgian department of the agency IFM Sports Marketing Surveys.
Anderlecht leads the ranking with 10.6% share of the coverage, followed by Standard (9.6%) and Gent (8.6%), with Germinal Beerschot last with 4.3%.
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Download entire article >>June
CNBC Europe News Feature on Pirelli winning Formula 1 Contract
IFM Sports Marketing Surveys, Nigel Geach, gives some industry insight in the following interview link.
Pirelli joins Formula 1 as the new tyre supplier in a three year contract at a time where viewers are up 10% on the last year to 1.9Billion, second only to the annual viewership of the NFL!
Whitmarsh: BBC dropping F1 would be "sad" and "most unwise"
The McLaren team principal (and FOTA chairman) repeated what he said in Turkey last month about it being “crucial” that F1 remains on free-to-air television. Whitmarsh also said that FOTA’s independently commissioned data showed that the BBC F1 coverage was reaching a far wider demographic, as well as a larger audience, than the Sunday Times article gave it credit for.
Independently Commissioned Data Source: IFM Sports Marketing Surveys
Download entire article >>Sport4Media - FIFA Allegations Survey
What Should FIFA’s Sponsors Do In Light Of The Latest Corruption Allegations Surrounding The Organisation?
IFM Sports Marketing Surveys recent survey reveals that from over 22,000 respondents across France, Germany, Italy, Spain and the UK almost 7 out of 10 people agree that FIFA Partners should take some form of action.
Poll Respondents Urge Sponsors to Be Proactive over Corruption Allegations around Fifa
A quarter of respondents to a survey believe that sponsors of Fifa, soccer’s international governing body, should reconsider their deals in light of corruption allegations surrounding the federation.
These findings are notable given that the corruption allegations around Fifa received much wider media coverage in the UK, where England’s Football Association led an unsuccessful attempt to delay the election, than in many other European countries.
What should FIFA's sponsors do in light of the latest corruption allegations surrounding the organisation?
IFM Sports Marketing Surveys recent survey reveals that from over 22,000 respondents across France, Germany, Italy, Spain and the UK almost 7 out of 10 people agree that FIFA Partners should take some form of action.
Download entire article >>Crunch Time
With less than two months to go before the decision on the host of the 2018 Winter Olympic Games the International Olympic Committee (IOC) Evaluation Commission report has been delivered following visits to the three candidate cities.
Download entire article >>May
Jumping By Numbers
This month saw the release of a new report aimed at promoting jump racing to sponsors. The research was funded by Cheltenham Racecourse and Racing Enterprises Ltd and conducted by IFM Sports Marketing Surveys.
Download entire article >>A Winning Formula
A global yacht race that puts ‘people like you’ centre stage is enjoying huge success. Writing exclusively for SportsPro, the Clipper Round the World Yacht Race’s director of business development, Jonathan Levy, reflects on how the event is changing perceptions of sailing.
Download entire article >>April
London voted event capital of the world
London has been named the number one city in the world for hosting major events, the Mayor Boris Johnson revealed today at the SportAccord Convention, the world’s largest sports conference.
Download entire article >>London hailed best major events destination
Almost 70% of business leaders in sport rank London as the world’s best major events destination for providing return on investment, according to a report by IFM Sports Marketing Surveys.
Download entire article >>FOTA Press Release: FOTA announces new officers for 2011
The executive Committee of the Formula One Teams Association held its first 2011 meeting in Sepang and confirmed Martin Whitmarsh, Team Principal of Vodafone McLaren Mercedes, as its chairman for the year 2011, who will be supported by Eric Boullier, Team Principal and Managing Director of Lotus Renault GP as Vice Chairman of the association.
Download entire article >>Formula 1 2010 News in Bulgarian Magazine, Mohntop
According to the IFM Sports Marketing Surveys past season record and F1 is watched by more than 1.88 billion. Interestingly, the highest growth is in Eastern Europe – 22%, and in particular in Poland and Russia
Download entire article >>March
Mediametrie interviews Nigel Geach of IFM Sports Marketing Surveys
Motorsport has seen an excellent number of clients who wish to analyse motorsport events for Formula One, Indycar, Nascar and Asia Pacific series.
Download entire article >>Clipper Race Media Exposure: Reaching A Global Audience
This is more than a yacht race. It is a highly engaging, very human drama that it played out on the world’s most ferocious oceans. An irresistible media proposition for the world’s media organisations from daily newspapers to consumer magazines, television news and feature programmes to online news and social networking sites.
Download entire article >>2010 Ryder Cup was Major Boost to Welsh Economy
A major and comprehensive Economic Impact Study of The 2010 Ryder Cup at The Celtic Manor Resort, City of Newport, Wales, has found that the economic impact on Wales as Host Nation was £82.4 million.
Download entire article >>Ryder Cup golf’s ‘£82.4m boost to economy of Wales’
The total spend, including multipliers, was £82.4m spent across Wales during the week of the event and this included south east Wales drawing an impact of £74.6m and Newports £28.3m.
Download entire article >>February
Virgin Active Sport Industry Awards 2011 – The Winners
During a night of non-stop excitement in the city of Erkuhuleni on 17th February, the inaugural winners of the Virgin Active Sport Industry Awards 2011 were unveiled in front of close to 1,000 high-profile South African sport industry executives and sporting celebrities.
Download entire article >>Social media best for advertising, says survey
As more racecourses join Facebook and Twitter to attract new customers, a survey has highlighted digital media as a critical factor in the process.
Download entire article >>F1 TV audience hit 1.8billion in 2010
According to IFM Sports Marketing Surveys, cumulative audiences for all Formula 1 programmes reached a staggering 1.88billion viewers in 2010.
Download entire article >>€5.6m boost for Cork thanks to yacht race
Cork received a €5m boost last summer during the visit of the Clipper yacht race to the city and to Kinsale.
The media report was carried out by IFM Sports Marketing Surveys and was commissioned by Clipper Ventures who run the Clipper Round the World Yacht Race.
January
UK Golf Course Owners Association announces forming
The organisation was officially launched earlier this month. One of the UKGCOA’s first steps was to team up with IFM Sports Marketing Services (SMS) to offer its members exclusive in-depth analysis of the health of the golf course industry.
Download entire article >>Sports Specialist Sells Equipment Usage Division
Director Nigel Geach explained that the decision to divest the sports goods market division has been made to allow his firm to focus on its core sponsorship research services.
Download entire article >>IFM Sports Marketing Surveys sells off equipment research business
IFM Sports Marketing Surveys has sold its sporting goods research business in a management buyout to director John Bushell, with the business trading under the name Sports Marketing Surveys Inc.
Download entire article >>Sports Goods Business Breaks from IFM Sports Marketing Surveys
The sports equipment, participation and sports facility business of IFM Sports Marketing Surveys has been purchased by John Bushell, a director of IFM Sports Marketing Surveys, and Stephen Proctor, former owner of Sports Marketing Surveys.
Download entire article >>Sponsorship: Global Industry Review
Leading global sports and sponsorship research consultancy, IFM Sports Marketing Surveys, takes a look at the growth and trends of this creative, innovative and imaginative communication.
Download entire article >>IFM Sports Marketing Surveys focuses on what it does best
10 January 2011: IFM Sports Marketing Surveys, the global sports sponsorship and research specialist, has sold its sports goods business to Sports Marketing Surveys Inc.
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