An event is the ultimate platform to engage with a receptive audience, be it TV viewers, hospitality guests or paying spectators. We undertake event based research through surveys and media evaluation to provide profiles of viewers, attendees, engagement with the event experience and brand exposure.

Our economic impact studies measure the value to a local area of hosting an event and the potential legacy for sports tourism. Our compliance service also helps organisers ensure that no media rights are infringed.

Venues host a variety of events and our surveys can profile attendees and their experiences. Venues can also use our valuation service to provide a fair market price for their naming rights.

Our economic impact studies provide venues with a comprehensive appraisal of the return they provide for individual and on-going events.

We offer services to cover the full sponsorship timeframe – selection of sponsorships, rights fee valuations, media exposure, brand impact and strategic insight including return on investment.

We have developed tools, technology and modelling to provide tailored solutions for sponsors, rights holders and agencies to fully evaluate the sponsorship process.

Sporting goods are our heritage. Our sports market reports supply industry intelligence on market sizes, brand shares, buying behaviour and retailer attitudes. Mystery shopping and customer satisfaction surveys give further insight into consumer actions with tailored studies giving targeted feedback to individual clients.

People interact with sport through participation and following. Our studies can help you understand sporting and leisure profiles of players and fans. Segmentation gives a more in-depth analysis of their lifestyles, life stages and behaviour to help target brand campaigns, equipment sales and retail offerings.