• Sponsorship
• Selection
• Valuation
• Evaluation
  • What exposure and collateral benefits were received?
  • What was the impact?
• Strategic Insight Consultancy

EVALUATION

The measurement of a sponsorship effect reflects the generic sponsorship model and Sports Marketing Surveys provides a range of services enabling the sponsor or rights holder to evaluate exposure to brand impact.

Sponsorship has the potential to transform a brand through association, unlike advertising that tends to inform about a particular product. Ultimately the result is the same – the final purchase of the sponsor’s product or service.

The level to which the full sponsorship impact is achieved depends on a host of factors including time, activation spend, the property itself and the brand status. Sports Marketing Surveys is able to measure each element in isolation or through a continuous programme for exposure and impact.