selection
The decision to sponsor is a major one. Once objectives have been set we work with clients on a stage by stage approach to selection:
- Can a sponsorship potentially reach the objectives?
- We review with the client each element to assess if sponsorship is the right form of communication.
- What activities match the target market, images and brand shifts that the objectives require?
- We set up a matrix of requirements against a number of targeted activities and rate them for best fit based on data and information.
- This eliminates activities (sports, arts, culture, entertainment etc) to provide a shortlist to take forward.
- What specific properties can be matched to the brand objectives?
- Properties within the budget and available within the client’s timeframe are rated against key criteria.
- A final shortlist of properties with key benefits and weaknesses is drawn up for dialogue and negotiation with rights holders.
Sports Marketing Surveys is not a rights owner and therefore we can provide comprehensive and independent reviews of individual activities and properties, utilising our unique in-house databases and knowledge.
If you are planning a sponsorship and need to assess the options then please contact us.