Data Given, Human Driven

Data Given, Human Driven

Sports Marketing Surveys (SMS) is an agile research agency with global reach and 35 years’ experience. Our full range of quantitative and qualitative approaches provides comprehensive analysis in more than 100 sports. The resulting insight and strategic recommendations support some of the biggest brands, retailers, events, venues, federations and governing bodies around the globe to grow their business and get closer to the people who matter.

How we help

Sports Marketing Surveys (SMS) is an agile research agency with global reach and 35 years’ experience. Our full range of quantitative and qualitative approaches provides comprehensive analysis in more than 100 sports. The resulting insight and strategic recommendations support some of the biggest brands, retailers, events, venues, federations and governing bodies around the globe to grow their business and get closer to the people who matter.

Target your audience.

The Player

Understand the playing and purchasing habits of sports participants from grass roots to elite level.

The Trade

Enhance your retail strategy by analysing routes to market and monitoring sales and stock levels across your industry.

The Fan

Explore what makes a great event and how best to communicate with the different groups of spectators and fans who engage at all stages of your event’s lifecycle.

The Stakeholder

Discover what matters to the people and businesses who support your success, whether they are media, rights holders, police, volunteers, sponsors and partners, or senior executives.

What we do

Target your audience.

The Player

Understand the playing and purchasing habits of sports participants from grass roots to elite level.

The Trade

Enhance your retail strategy by analysing routes to market and monitoring sales and stock levels across your industry.

The Fan

Explore what makes a great event and how best to communicate with the different groups of spectators and fans who engage at all stages of your event’s lifecycle.

The Stakeholder

Discover what matters to the people and businesses who support your success, whether they are media, rights holders, police, volunteers, sponsors and partners, or senior executives.

I'm looking for...

Great insights I can
access immediately

Show me more

Bespoke ideas
and solutions

I'm looking for...

Great insights I can
access immediately

Bespoke ideas
and solutions