Sports Marketing Surveys (SMS) is an agile research agency with global reach and 35 years’ experience. Our full range of quantitative and qualitative approaches provides comprehensive analysis in more than 100 sports. The resulting insight and strategic recommendations support some of the biggest brands, retailers, events, venues, federations and governing bodies around the globe to grow their business and get closer to the people who matter.
Data Given, Human Driven
Data Given, Human Driven
Sports Marketing Surveys (SMS) is an agile research agency with global reach and 35 years’ experience. Our full range of quantitative and qualitative approaches provides comprehensive analysis in more than 100 sports. The resulting insight and strategic recommendations support some of the biggest brands, retailers, events, venues, federations and governing bodies around the globe to grow their business and get closer to the people who matter.
Target your audience.
The Player
Understand the playing and purchasing habits of sports participants from grass roots to elite level.
The Trade
Enhance your retail strategy by analysing routes to market and monitoring sales and stock levels across your industry.
The Fan
Explore what makes a great event and how best to communicate with the different groups of spectators and fans who engage at all stages of your event’s lifecycle.
The Stakeholder
Discover what matters to the people and businesses who support your success, whether they are media, rights holders, police, volunteers, sponsors and partners, or senior executives.
Target your audience.
The Player
Understand the playing and purchasing habits of sports participants from grass roots to elite level.
The Trade
Enhance your retail strategy by analysing routes to market and monitoring sales and stock levels across your industry.
The Fan
Explore what makes a great event and how best to communicate with the different groups of spectators and fans who engage at all stages of your event’s lifecycle.
The Stakeholder
Discover what matters to the people and businesses who support your success, whether they are media, rights holders, police, volunteers, sponsors and partners, or senior executives.
