5th November 2020

Record quarter for rounds played before lockdown bites

GolfBy Ed 5th November 2020

Sports Marketing Surveys can reveal that Q3 rounds played across Great Britain reached record levels* between July and September 2020. Overall, the average number of rounds played across the country was up 59% compared to 2019. The recent surge means that total rounds for the year to date (up to September) were up 7%…

A game of two halves: Women in Football research highlights scale of gender discrimination

FootballBy Ed 5th November 2020

New findings that show widespread sexism within the football industry have been branded “heart-breaking and devastating.” The comments, from Women in Football (WiF) Chair Ebru Köksal, follow the release of data collected by Sports Marketing Surveys (SMS) on behalf of WiF. Gathered from a survey sent to all 4,200 members of WiF, the…