What we do


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Since 1984 Sports Marketing Surveys has produced fresh information that has underpinned the growth of some of the most successful brands, retailers, events and federations in the sporting world. When it started trading, SMS was the first specialist sports research business in Europe. Some of our clients can even be traced back to that first year, including our relationship with The Wimbledon Championships. The intervening years have seen much change and innovation, but our values of integrity, agility and independence remain.

Key senior personnel including Acting Chairman Rob McCowen, Managing Director John Bushell, USA President Keith Storey, Director Richard Payne and Head of Research Erica Healy all bring over a decade of experience within Sports Marketing Surveys.