Sports Marketing Surveys has developed one of the most innovative applications of sports participation data. Interested parties can now leverage SMS USA participation data to identify sports participation activity and behaviour at a local level known as geotargeting. This is a significant improvement over the usage of national participation rates that was used in the…
The Cycling Market Data Service – on behalf of the Bicycle Association – is monitoring monthly sales and stock from almost 2,000 retail outlets selling cycling equipment. The Market Data Service covers almost 600,000 SKU products. Investigation – What we do The Bicycle Association (BA) is the national body representing the bicycle industry in…
Investigation – What We Do ActionWatch provides detailed and valuable market data for the specialty surf and skate industry in the USA and Australia. The servicecover hardgoods (surfboards, skateboards wheels, etc), apparel, footwear, wetsuits and accessories (sunglasses etc). ActionWatch works collaboratively with both brands and retailers to create a faster growing, more powerful and more…
Investigation – What We Do The Golf Foundation is a sporting charity committed to giving all children and young people the opportunity to experience golf and the benefits it has to offer. It works with schools, facilities, governing bodies and corporate partners to help develop programmes to engage the next generation in the sport. Sports…
Investigation – What We Do The French Open Tennis Tournament held at Roland-Garros is one of the most prestigious sporting events in the world. The Fédération Française de Tennis, organisers of the event, wished to understand how to increase the satisfaction and spending of visitors within the grounds and to the event app and website.…
Investigation – What We Do In 2013 Tourism Northern Ireland wished to monitor and learn how to increase the economic impact of Golf Tourism to Northern Ireland. Having operated a similar research programme with visit Wales in the decade around the 2010 Ryder Cup, Sports Marketing Surveys was asked to operate the research and insights…
