The Advocacy Value of Market Data

The Advocacy Value of Market DataReports & Insights The Advocacy Value of Market Data Reports & Insights Sports Marketing Surveys’ Marc Anderman explores the advocacy value of the cycling market data service. This article was originally written for Bike Biz and published in the January 2021 print edition.   If you’ve followed our recent articles…

Rounds Played Up In 2020 Despite Lockdowns

Reports & InsightsRounds Played Up In 2020 Despite Lockdowns Rounds Played Up In 2020 Despite Lockdowns Reports & Insights If we had told you at the start of 2020 that golf would face two plus months of closures and yet still end the year with an overall growth in rounds played in Great Britain, we…

SMS to present market data at ISPO

Reports & InsightsSMS to present market data at ISPO SMS to present market data at ISPO Reports & Insights How can the outdoor industry replicate the cycling boom? And just how far might that boom go? Those are just two of the questions that will be addressed by Marc Anderman, who heads Sports Marketing Surveys’…

Landing zones – Defending Golf’s Part in an Active Society

Reports & InsightsLanding zones – Defending Golf’s Part in an Active Society Landing zones – Defending Golf’s Part in an Active Society Reports & Insights As the pandemic has lingered on, the public demand for outdoor space has never been greater. Across the globe, people are walking, running, cycling, roller-blading, rambling, picnicking and generally interacting…

Meet Liz Young

Inspirational sportspeopleMeet Liz Young Meet Liz Young Inspirational sportspeople Liz Young is a Ladies’ European Tour player and founder of the Rose Ladies Series, the first women’s professional sport to resume after the first Coronavirus lockdown in 2020. From a single event at Liz’s home course of Brockenhurst Manor, Hampshire, Liz attracted sponsors and supporters…