Anthony Joshua – A brand dream?

22 fights into his career, it is impossible to describe Anthony Joshua’s career as anything other than a knockout.  21 of Joshua’s 22 unbeaten fights have been won that way, and as he begins the process of identifying his next opponent, he does so with the boxing world at his feet. At the same time…

7 Wonders of the (sporting) World – Parkrun

SPORTS MARKETING SURVEYS INC. Begins a series identifying the 7 sporting wonders of the world, unusual, transcendent sports events, brands or people who reach beyond sporting boundaries. On the day the event registers its 5 millionth runner, the first in our series looks at Parkrun.    In terms of sporting events that do what they…

SMS INC. Opens its doors at Carnoustie

SPORTS MARKETING SURVEYS INC. enjoyed another successful year at the Open Championship. Golf’s oldest major is always one of SMS INC.’s busiest weeks of the year, and the 147th installment at Carnoustie was no different.   Together with the BGIA and the Golf Foundation, SMS INC. was proud to host the 33rd annual golf industry…

SMS INC. Prepares to conduct 34th Wimbledon Equipment Census

WISLEY, UNITED KINGDOM – June 07 2018 SPORTS MARKETING SURVEYS INC. (SMS INC.) is a leading sports market research consultancy, servicing the sports facility, equipment and sports goods industry. The Wimbledon census provides the definitive account of the equipment used by players at the Wimbledon Championships, enabling organisations to identify sponsorship opportunities, track brand share…

SMS INC. Reveals Q1 2018 Rounds Played.

WISLEY, UNITED KINGDOM – April 2018 Leading sports researchers SPORTS MARKETING SURVEYS INC. (SMS INC.) can exclusively reveal the Q1 2018 Rounds Played figures. Compared to the same period in 2017, rounds played were significantly lower for Quarter 1 across all regions, leading to an average drop of over 22%. With a decrease of 15.7%…