Record quarter for rounds played before lockdown bites

Reports & InsightsRecord quarter for rounds played before lockdown bites Record quarter for rounds played before lockdown bites Reports & Insights Sports Marketing Surveys can reveal that Q3 rounds played across Great Britain reached record levels* between July and September 2020.   Overall, the average number of rounds played across the country was up 59%…

Cycling’s mouthwatering opportunity

Reports & InsightsCycling’s mouthwatering opportunity Cycling’s mouthwatering opportunity Reports & Insights This article was originally produced by SMS and appeared in the November edition of Bike Biz, which can be read online here.   New data from the Bicycle Association Market Data Service, powered by SMS, has highlighted the spiraling value of e-bikes to the…

Richard Payne gearing up to attend virtual IGTM

Reports & InsightsRichard Payne gearing up to attend virtual IGTM Richard Payne gearing up to attend virtual IGTM Reports & Insights Sports Marketing Surveys Director Richard Payne is excited to attend the inaugural IGTM Links event.   The IGTM Links event will take place between 20-22nd October in the form of an online conference. It…

Safety Net – How tennis can capitalise on Coronavirus

Reports & InsightsSafety Net – How tennis can capitalise on Coronavirus Safety Net – How tennis can capitalise on Coronavirus Reports & Insights New findings from specialist sports marketing agency Sports Marketing Surveys (SMS) have highlighted the link between safety and the opportunity to grow participation in tennis in the USA. The findings were explained…

89 US Sports participation reports available on SMS website

Reports & Insights89 US Sports participation reports available on SMS website 89 US Sports participation reports available on SMS website Reports & Insights Reports on up to date participation rates for 89 sports and exercises in the USA are now available via the SMS research store or SFIA website. The reports represent the 2020 catalogue, produced by Sports…

SMS stats support special edition Tennis Europe magazine

Reports & InsightsSMS stats support special edition Tennis Europe magazine SMS stats support special edition Tennis Europe magazine Reports & Insights Fast facts from Sports Marketing Surveys sit alongside memories from the great and the good of the world of tennis in a new special edition magazine produced by Tennis Europe.   The 120-page magazine…

August Rounds Played continue post-lockdown boom.

Reports & InsightsAugust Rounds Played continue post-lockdown boom. August Rounds Played continue post-lockdown boom. Reports & Insights As an adjective, synonyms for August include ‘distinguished’, ‘respected’ and ‘illustrious’ among others. Looking at the Rounds Played figures for last month, the description seems more than appropriate.   New preliminary figures from the Sports Marketing Surveys Rounds…