“Cyclists see considerably more of this beautiful world than any other class of citizens. A good bicycle, well applied, will cure most ills this flesh is heir to.” So explained New York Dr KK Doty in the 19th century. Today, that old idea of cycling as a cure is finding new acolytes across Europe. The…
Leisure spending may hold up better than expected among active Brits. This is the conclusion of a new report by Sporting Insights (formerly Sports Marketing Surveys Inc.), available for immediate purchase. The study confirms suspicions that general spending will, and indeed already is, beginning to be constrained. However, data suggests almost half of people are…
SMS is delighted to join the Bicycle Sector Allicance in Spain. In an interview with AMBE (here translated into English), SMS’s Head of Cycling Marc Anderman explains how SMS can support the sector, its plans for a cycling retail audit in Spain, and introduces SMS’ Spanish cycling expert, Fernando Ortega. What does SMS offer to…
After 3 years of development and 2 years of successful operation, the Bicycle Association (BA) is excited to announce contracts have been signed and work is underway for the next phase of its UK Cycling Market Data Service, MDS 2.0. Launched in April 2020 and powered by Sports Marketing Surveys, the current service is already world-leading in…
A new EU cycling declaration will recognise the centrality of cycling to the European Unions green goals and, what’s more, could be central to helping Europe wean itself off Russian sourced goods. So accepted Commission Executive Vice President and EU Green deal chief Frans Timmermans as he declared that “A green Europe will be a…
]Delegates at this week’s Velo-city conference are marveling at Ljubljana’s cyclist and pedestrian friendly streets. The Slovenian capital is far from Europe’s largest, but, in cycling terms, it might be one of the most impressive. And in large part, the city’s sense of vibrant calm comes from its decision, 15 years ago, to trade car…
The report offers a high-level set of unique insights on the state of cycling across the European continent in 2021. Insights focus on three key elements. Government policies and investments Consumer cycling levels (ridership) Business performance indicators Findings relating to the latter are partly drawn from the business impact study managed by Sports Marketing Surveys…
The cycling industry in Europe is in rude health. That is the key message from Cycling Industries Europe’s (CIE) latest business health-check. Revenues and employment are up. Investments are back on track, and businesses are less likely to need fiscal support from government. The results come from the fifth wave of a the business health-check…
A new report answers the question ‘Is there growth beyond the cycling boom?’ The report is driven by data from the BA’s Market Data Service, powered by Sports Marketing Surveys. The UK-wide service aggregates monthly sales data from specialist and generalist cycling sellers across the country. Data suppliers include some of the biggest bricks and…
This article was written and originally published by Jay Townley of Human Powered Solutions (HPS). Sports Marketing Surveys collaborated with HPS on the NBDA Bicycle Buying 2021 study, an invaluable planning reference and guide for dealers, suppliers and brands as they shape their strategic and business planning around understanding consumer bicycle and e-bike buying habits…
