The Advocacy Value of Market Data

Sports Marketing Surveys’ Marc Anderman explores the advocacy value of the cycling market data service. This article was originally written for Bike Biz and published in the January 2021 print edition.   If you’ve followed our recent articles for Bike Biz, you will have seen us use a number of statistics from the Bicycle Association…

E-bikes: A mouth-watering opportunity

New data from the Bicycle Association Market Data Service, powered by SMS, has highlighted the spiralling value of e-bikes to the UK cycling market This article was originally written by SMS and published in Bike Biz in print and online in November / December 2020. It can be read on the Bike Biz website here.…

Cycling’s mouthwatering opportunity

This article was originally produced by SMS and appeared in the November edition of Bike Biz, which can be read online here.   New data from the Bicycle Association Market Data Service, powered by SMS, has highlighted the spiraling value of e-bikes to the UK cycling market.   In total, between January and August 2020,…

Out of Office – How government guidance is changing the way people commute

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Local Bike Shop Day marks seasonal shift for the cycling industry

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Retail of Two Halves – How the Sports Goods Market is recovering from Coronavirus

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