This is an abridged transcript of an interview between Sue Anstiss, SMS’ special adviser for women’s sport, and Ladies European Tour player Meghan MacLaren. To listen to the full recording, which forms Episode 7 of Season 11 of The Game Changers podcast, please visit: Meghan MacLaren: Fighting for gender parity in golf – The Game…
Welcome It is a great pleasure to welcome you all to The Stephen Proctor Golf Industry Lunch in association with the Golf Foundation. It’s wonderful to see so many friends back again, and to have a considerable number attending for the first time. This is the 37th lunch that Sports Marketing Surveys has been funding,…
Sports Marketing Surveys (SMS) and The Revenue Club’s new collaboration is underway with the launch of the first quarterly Rounds Played report of 2022. As of the newly released Q1 2022 rounds played report, The Revenue Club is now feeding in data from their reporting suite, REPORTS.GOLF, which collates the monthly data from all 120…
2022 continues to see strong performance for golf and the golf industry. Sports Marketing Surveys’ ongoing Rounds Played monitor shows that quarter one rounds played across Great Britain rose by 7% against pre-pandemic figures. The finding is the latest in a long line of statistics indicating the sustained rise in appeal of golf and follows…
In a new quarterly column, Eric Lynge, Head of SMS Asia, looks at some of the striking trends affecting sport and leisure in Asia. His first piece focuses on Korea’s role as the next driver in global golf. The next driver in global golf A few years ago, I was invited by one of Korea’s…
New figures reveal golf participation in Great Britain and Ireland in 2021 remained strongly above pre-pandemic levels. Research undertaken by Sports Marketing Surveys (SMS) on behalf of key golfing bodies including The R&A, England Golf, Golf Ireland, Scottish Golf, and Wales Golf demonstrates how the sport continues to thrive despite the reopening of competing leisure…
Golf clubs have an opportunity to educate golfers about the sustainable practices they are baking into their day-to-day operations. That is the one of the early conclusions from a new multi-market study on golf sustainability by Sports Marketing Surveys (SMS). The research in the UK shows, for example, that over half of golfers are unsure…
A new golf research programme will shine a light on sustainability in the golf industry. The research will help brands tailor environmental efforts and market these more effectively to golfers around the world. It will do that in two ways. First, it audits current sustainability efforts at respondents’ courses and in their day-to-day lives. It…
A strong end to 2021 kept the annual number of rounds of golf played in Great Britain ahead of 2020 and 2019. As expected, there was some drop off against the peak months in 2020 when lockdowns ended and golf reopened to a groundswell of pent-up demand. In October and December 2020 rounds played were…
New research figures revealed by The R&A and Sports Marketing Surveys (SMS) show golf has enjoyed a significant increase in popularity worldwide since 2016 with over five-and-a-half million additional golfers taking up the sport. The number of total golfers globally has increased from 61 million to 66.6 million in a five-year growth period, surpassing the…
