A new research report has shown that golf participation is on the rise in Europe with over 10 million golfers now enjoying the sport. The second edition of the European Golf Participation Report, published by The R&A and the European Golf Association (EGA) using research conducted by Sports Marketing Surveys, presents a more representative…
New figures on the number of rounds played of golf played in Great Britain show impressive medium term growth, even despite an expected drop compared to Q3 2020, against which 2021 rounds fell 7%. The South, which recorded a particularly extraordinary performance in 2020, experienced the greatest drop in 2021. Following national lockdowns and…
Supply chain issues are beginning to bite into some of the optimism around European Golf, according to new research from Sports Marketing Surveys. In three of the four markets surveyed (France, Germany, Sweden, Great Britain and Ireland), more golfers are playing more golf than less compared to before the pandemic. However, a growing…
Asian golf could be about to benefit from a new wave of female and younger golfers. Across the 9 Asian markets surveyed as part of Sports Marketing Surveys’ new Asian Playing Habits research 3% of all golfers have started playing in the last year. A further 6% started playing between one and two years…
Early insights from a pioneering study on Asian golf depict an industry and a region prime for investment in the short, medium and long term. Golfers expect to play and follow more golf. Spend is also likely to increase. More golfers plan to increase spend on golf than expect to spend less, whether the…
At Ryder Cups, numbers often go out of the window. Form, world ranking, major wins – few of these tend to count for much in golf’s most gladiatorial combat. This year, even the date has performed a numerical conjuring trick. Merchandise, signs, and official records, will refer to the tournament, taking place three quarters of…
Preliminary results from a new study into the effect of CBD oil in golf have shown positive effects on injury, sleep and on-course golf performance. The study is a joint operation with quantitative insight produced by SMS supported by shot tracking data from Shot Scope. In a field that can confuse customers, the study aims…
Liz Young claimed her second victory of the season in the Rose Ladies’ Series event at North Hants golf club. The result puts her on the brink of claiming the Slync Slam. The Hampshire venue, the childhood home club of US Open and Olympic Champion Justin Rose, played host to an excellent contest. …
]A pioneering research programme by sports and leisure specialists Sports Marketing Surveys is assessing the playing habits of Asia’s golfers. The research marks the first pan-Asian golf research study and fills an important need for the region’s golf federations, venues, brands and retailers. Major successes like Hideki Matsuyama’s Masters triumph, Yuka Saso’s win at…
The make up of bags at the men’s majors in 2021 shows subtle changes in how players approached the challenges of the different events. The Masters, where fairway finding is key, saw the most fairway woods per bag, with players carrying an average of 1.55 fairway woods. This compares to The Open, at the…
