Last week the Government released its new sport strategy: ‘Get Active: a strategy for the future of sport and physical activity.’ The Get Active strategy is designed to galvanise and support “a truly active nation”. This aligns with our very own vision at Sporting Insights of “analytics to inspire a more active world”, so we…
To kickstart the year, some of our senior staff examine trends they expect to see in certain areas of the sports and research industries in 2023. Read on to find out our predictions for the world of golf, cycling, community sport, women’s sport and a research technique we expect to use more of this year.…
Sporting Insights delivers analytics to inspire a more active world In October, the board and I took a difficult but exciting decision to change the name of the company. It was a difficult decision because the Sports Marketing Surveys name had a lot of meaning for me. Sports Marketing Surveys Inc was the name we…
Over the past two years Sports Marketing Surveys Inc (SMS) has made significant developments to its business. These include investments into dashboard and data analysis capabilities; expansion into Asia; and the development into new market areas such as female sporting engagement; whilst continuing to build on its longstanding reputation for research in markets such as…
We at Sports Marketing Surveys are deeply saddened to hear of the passing of Queen Elizabeth II. Her Majesty’s love of horse racing is well known and will be warmly remembered, while she was also a longstanding patron of the RFU, R&A, and All England Lawn Tennis Club (AELTC) among other sporting events and organisations.…
The full list of sport-specific, in-depth research reports for sports and fitness activities in the USA are available to the public for purchase. The reports provide a detailed analysis and breakdown of participation by various demographics by individual activity. SMS and the Sports and Fitness Industry Association (SFIA) released reports in waves during 2022. In…
The history of American sport is marked by seminal dates. In 1930 Bobby Jones won the calendar Grand Slam. In 1936, Jesse Owens quietened the Berlin Olympics with his four golds. In 1992, the Dream Team dominated in Barcelona and promoted the NBA to new heights. Among all of those dates and achievements of the…
Sports Marketing Surveys (SMS) is pleased to announce the appointment of Geoff Zeidler as the new executive chairman of its European and Asian business. Geoff, a former rugby player and rower and current golfer, with broad experience in both large and small businesses, was identified as the best candidate to continue the impetus in driving…
Do you want to dress like a Harlequin? And no, we don’t mean the comic servant of theatre, but rather the rugby team. You know, Marcus Smith and co. Well, thanks to a new partnership between Harlequins and British lifestyle manufacturer Beaufort and Blake, fans will, from the Autumn, be able to shop a specific…
The Sports & Fitness Industry Association (SFIA) and Sports Marketing Surveys (SMS) have released the second of three batches of 2022 Single Sport Reports, including 24 new individual reports for fitness activities. These reports provide a detailed analysis and breakdown of participation in specific fitness activities by various demographics. As reported in the 2022 Topline…
