Most people would agree that joining a new company is always a moment of upheaval. Doing so while also training for international sporting competition though is something that few people experience. That is exactly the situation Joe Petersen finds himself in. Having recently joined Sports Marketing Surveys as part of the acquisition of Culture of…
Market research and insight can usher in a new era of growth for the European Outdoor Sports Industry, according to a presentation given by SMS director Richard Payne to the European Outdoor Group (EOG). Specifically, Payne argued, it is retail sales and stock data that is a major opportunity for businesses catering to the…
How can the outdoor industry replicate the cycling boom? And just how far might that boom go? Those are just two of the questions that will be addressed by Marc Anderman, who heads Sports Marketing Surveys’ cycling operations, during a presentation on behalf of the European Outdoor Group (EOG) at virtual ISPO on Wednesday 3rd February. SMS has…
