Senior Sports Research Executive

James SalmonSenior Sports Research Executive In 2015, James completed his MSc in Social Research Methods from the University of Surrey. Shortly after, he joined SPORTS MARKETING SURVEYS INC. as a Sports Research Assistant, progressing to Senior Sports Research Executive in 2019. James is a keen researcher and believes strongly in the work that he produces.…

Sports Account Assistant

Di GilderSports Account Assistant Di has worked for Sports Marketing Surveys for 20 years. Her duties include supporting the Tourism Northern Ireland economic impact of golf monitor, where she is in charge of liaising with the clubs to collect and verify their rounds played information. She also works on the quarterly Golf Rounds Played monitor…

Sports Account Manager

John WhyteSports Account Manager John joined Sports Marketing Surveys to work on the 2004 Olympic Games and has led our team on the European Tour since 2008. John attends or organises our research at every event on the European Tour calendar and The Open Championship, building relationships with equipment manufacturers, players, caddies and event-managers. Key…

Senior Sports Data Manager

Nirmadevi SundarrajSenior Sports Data Manager Nirma joined SMS as a Senior Sports Data Manager in 2019. Over her career, Nirma has more than 8 years’ experience in software development and testing. As well as sport, she has applied her skills in the worlds of banking, finance and insurance. At SMS INC., Nirma leads the data…

Consultant

Carolyn BarnesConsultant Carolyn joined Sports Marketing Surveys in 2019, having spent nearly 30 years in business, working both client and agency side. Starting out as a Personal Assistant in the House of Lords, Carolyn then moved into the marketing and advertising industry, where she worked her way through the ranks to become Head of Client…

Special Adviser in Women's Sport

Sue AnstissSpecial Adviser in Women’s Sport Sue is one of the UK’s most respected and well-connected experts in women’s sport and joined SMS in a consultancy role in 2020. A trustee of the Women’s Sport Trust and Leisure Focus, in 2018 Sue was awarded an MBE for her services to grassroots and women’s sport. Sue…

Sports Account & Audit Manager

Hannah SprakeSports Account & Audit Manager Hannah joined SPORTS MARKETING SURVEYS INC. as Sports Account & Audit Manager in 2019. With a customer service and project management background, Hannah has a worked with a range of clients across operational programmes, IT development projects and communication campaigns. At SMS INC., Hannah oversees the management of our…

Business Development Manager

Marc AndermanBusiness Development Manager Marc joined Sports Marketing Surveys in 2020 to build on SMS’ activities in the cycling industry and ensure that research reaches every corner of the cycling industry, from traditional sectors such as road and mountain biking, to new and expanding categories including bikeshare, tourism, ITS and Cargo. Marc brings a deep…

Senior Sports Research Manager

Vikki ZeilaSenior Sports Research Manager Vikki joined Sports Marketing Surveys in 2016, from Ipsos MORI, where she was the Associate Director of the National Student Survey – an annual census of around 450,000 undergraduate students across the UK. She has experience of large scale quantitative research management and results preparations. Over her research career, she…

Special Adviser - Asia

Eric LyngeSpecial Adviser – Asia Eric has spent 25+ years in leadership positions in media and sports companies, federations and associations in Asia. In all of these roles, he has valued and utilised all research available with the strong belief that knowledge is power.   As a relationship builder throughout his career, Eric develops partnerships…