Special Adviser - Asia

Eric LyngeSpecial Adviser – Asia Eric has spent 25+ years in leadership positions in media and sports companies, federations and associations in Asia. In all of these roles, he has valued and utilised all research available with the strong belief that knowledge is power.   As a relationship builder throughout his career, Eric develops partnerships…

Sports Business & Marketing Manager

Edward WillisSports Business & Marketing Manager Ed joined Sports Marketing Surveys as a graduate in 2013 following a four-month internship at the company the previous summer. Having launched, run and project managed major projects for organisations including Wimbledon, Roland-Garros, Visit Wales, Tourism Northern Ireland, England Athletics and numerous major brands, Ed now manages SMS’ marketing…

Head of Research

Erica HealyHead of Research Highly experienced and fresh thinking, Erica has nearly 20 years’ experience in sports, leisure and sponsorship research. No two challenges are the same, so Eri’s primary goal is always to address the client’s objectives in the most appropriate and understandable way – directing each research programme to deliver truly actionable and…

Richard PayneDirector Having worked in the market research industry since 2006, and with SMS since 2008, Richard has a real passion for sport combined with a flair for interpretation and analysis of numbers. As a Director for the company, , Richard is responsible for the day-to-day contact with many of SMS’ key clients specifically in…

Managing Director

John BushellManaging Director With over 25 years’ experience in the sports industry, and previously more than a decade in brand marketing with leading FMCG blue-chip companies, John has real knowledge – coupled with real passion – for sports brands and the sports industry. After beginning his sports career in 1995 as marketing director in the…

Stephen ProctorChairman Stephen has been involved with Sports Marketing Surveys since taking it over in 1984 & has always been at the forefront of sports research. He is a renowned originator & entrepreneur growing Sports Marketing Surveys into the world’s largest specialist sport & sponsorship research consultancy before selling the business in 2008. He is…