ActionWatch - Australia

Keith CurtainActionWatch – Australia Keith leads Actionwatch Oz Pty Ltd, a joint venture between ActionWatch and Australian Surf Business Pty Ltd. He has been immersed in the surf scene for many years including as the founder/publisher of ASB magazine, and working for Reef Australia, Surfing Australia, and ASP Australasia. Keith was awarded the Pioneer Award…

Consultant

Saahil MarfatiaConsultant Saahil grew up in California and knew he wanted to work in the sports industry by the time he was in High School. He took an internship with Grandstand Sports and worked at New York Start Premier. He recently completed an MBA in Sports Administration and has created all the new ActionWatch dashboards.…

ActionWatch

John LafkoffActionWatch John has been in charge of our retail panel since 2008. A surf retail veteran, he started out at Country Scruffs Clothing Company, launched operations for Gotcha Sportswear and Beach Towne Clothing and worked with Raisins Swimwear, and ran his own business with clients including Sole Technology, Yaga Sportswear, Spot Sport and California…

Research Analyst

Robert BroachResearch Analyst Robert has been with Sports Marketing Surveys USA since it’s inception in 1999, having joined its predecessor, Sports Research, in 1996. Previous stints in the sports division at The NPD Group and with Sports Marketing and Retail Technology add up to over 25 years of experience producing high-quality primary market research products.…

Senior Research Analyst

Adam HileSenior Research Analyst Adam joined the team in early 2015, bringing his sport-focused experience and education to SMS USA as a Research Analyst. With his passion and knowledge of the game, Adam primarily manages tennis research for our clients in every sector of the industry. He previously worked in managerial, sales, and customer service…

Senior Research Analyst

Danielle SchillerSenior Research Analyst Danielle grew up in Massachusetts where she became an avid Boston fan. In 1999, she attended the Pennsylvania State University for undergraduate study. Her first introduction to research was as a freshman when she was involved in a study with her Social Psychology professor. The research looked at the argumentative styles…

President - ActionWatch

Patrik SchmidleActionWatch Patrik Schmidle has more than 20 years of leadership experience in business management, market research and point-of-sale analysis across a variety of different industries, including healthcare, technology and sports. One of his former leadership positions includes managing the NPD Group’s Sports business, which delivers market research solutions to the world’s largest and most…

Vice President USA

Keith StoreyVice President USA Keith Storey has nearly 30 years’ experience in business analysis and market research. Almost all this time has been spent specifically in the Sports Industry. He is, therefore, one of the world’s leading authorities on sports market research. Keith runs the US office and manages all qualitative and quantitative research for…