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What we do

Qui sommes nous?

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Recherche, aperçu, action

Recherche, aperçu, action

Sports Marketing Surveys is a sport specialist market research consultancy comprising UK and US teams and a network of consultants across Europe.

Our full range of quantitative and qualitative approaches provides comprehensive analysis in more than 100 sports. The resulting insight and strategic recommendations support some of the biggest brands, retailers, events, venues, federations and governing bodies around the globe.

Sports Marketing Surveys is a sport specialist market research consultancy comprising UK and US teams and a network of consultants across Europe.

Our full range of quantitative and qualitative approaches provides comprehensive analysis in more than 100 sports. The resulting insight and strategic recommendations support some of the biggest brands, retailers, events, venues, federations and governing bodies around the globe.

Why work with us?

We have a history of helping our clients drive real change. These are some of the reasons why people choose Sports Marketing Surveys.

Sports Marketing Surveys (SMS) does everything you would expect a multinational research agency to do, but with the advantages that come from trusting a nimble, responsive team. We are flexible and open – and all our work is designed in tandem with our clients to make sure that it fits their needs. Our lean structure allows us to meet tight deadlines, react to changing circumstances, and generally deliver excellence in a short period of time.

We are not just a positive news merchant and we won’t spin results to avoid confrontation. We value our independence and think you deserve impartial feedback. That’s why all our results and recommendations focus on telling you what you need to know, not just what you want to hear.

We only operate within the sports and leisure industries meaning that as a company and individuals, we have built up expertise understanding the markets that you operate in. Our team includes an average of over 10 years’ experience in the sports industry. As a company our story starts in 1984, a year which included the first Wimbledon Equipment Census. The project continues to the present day.

Our team live and breathe sport as players, customers and fans ourselves, but they are also expert researchers. Every SMS employee is fully trained and experienced in the full range of research and analysis techniques. We adhere to the Market Research Society Code of Conduct and Esomar guidelines, so you can rest assured that research is conducted professionally, and with a view to protecting you and your data.

Working with us, you will find senior staff working on your project all the way through its lifespan. The people finding out your objectives and setting up the project will be working with you during the analysis and reporting stages too.

Most of our clients are long-term for a reason, because they trust us to work well with them and their teams. We will make sure that you have as much or as little involvement in the research programme as you want. You can trust that we are working in your best interests, whether you want to be involved on a daily basis or are happy to leave the detail to us.

We are aware that all of our clients want to make the best use of their budgets. We will work with you to maximise the deliverables that you can get for your investment in research. Our prices are fair, realistic and affordable, often much more so than some of our competitors.

More of who we are

More of who we are

Looking for extensive insight and strategic solutions for your organisation? We can help.