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What we do

Ce que nous faisons

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At Sports Marketing Surveys, we don’t provide strings of meaningless data or forests of figures. Our focus is providing actionable findings that inform specific, evidence-based decision making to drive change at your organisation.

 

Depending on your needs, that might mean:

  • Showing you how to communicate using the language and benefits that can best appeal to your particular audiences;
  • Finding ways to improve performance;
  • Testing the viability of new concepts and offers;
  • Providing independent, robust monitoring of you and your competitors;
  • Building an evidence base for marketing campaigns or partnership discussions;
  • Identifying new routes to market or sources of income;
  • Verifying marketing claims;
  • And many more.

We support our clients with both off the shelf studies and bespoke research. Visit our Acheter nos rapports to browse our wide range of immediately available reports, including comprehensive studies of sports participation numbers and demographics in the US and UK. Alternatively Contact Us to discuss how we can support you with bespoke investigation and analysis.

Sports marketing research of players and participants

Les Joueurs

Sports marketing reports of customers

Les Détaillants

Sports marketing reports of fans

Les Fans

Sports marketing research of stakeholders

Les Parties Prenantes

To help you achieve your goals, our robust research spans the full breadth of the sports industry, helping you to understand four key groups – players, trade, fans, and stakeholders.

The Player.

Players are the lifeblood of a sport. They are the ones who use facilities, who purchase, hire or promote equipment and apparel. Whether you want to find more of them, encourage existing ones to come back more often, or understand more about their playing, purchasing and general lifestyle habits, our research can help. Click learn more to find out how we analyse player behaviour at all levels of granularity, from detailed geoprofiling to the national picture.

Sports marketing research services

The Player.

Players are the lifeblood of a sport. They are the ones who use facilities, who purchase, hire or promote equipment and apparel. Whether you want to find more of them, encourage existing ones to come back more often, or understand more about their playing, purchasing and general lifestyle habits, our research can help. To learn about how we analyse player behaviour at all levels of granularity, from detailed geoprofiling to the national picture.

Sports marketing research services
Sports marketing research services

Les Détaillants

Developing a great product or service is not the same as understanding how and where to sell. From tracking sales shipment to retailers or sell-through to consumers via our retail audits in running, tennis, cycling and surf / skate, SMS provides monthly measurements of your market. Meanwhile, bespoke programmes can help increase distribution and sales of particular product lines or improve in-store experience.

The Trade.

Developing a great product or service is not the same as understanding how and where to sell. From tracking sales shipment to retailers or sell-through to consumers via our retail audits in running, tennis, cycling and surf / skate, SMS provides monthly measurements of your market. Meanwhile, bespoke programmes can help increase distribution and sales of particular product lines or improve in-store experience.

Sports marketing research services

The Fan.

Just as sport couldn’t exist without players, so events couldn’t thrive without fans. SMS operates research on behalf of some of the biggest sporting events in the world, including Wimbledon, Roland-Garros and The Open Championship. Both inside and outside the stadium, our insight helps clients deliver innovative content and experiences that resonate with public and partners. In doing so, we can help your event stand out in the crowded leisure field

Sports marketing research services

The Fan.

Just as sport couldn’t exist without players, so events couldn’t thrive without fans. SMS operates research on behalf of some of the biggest sporting events in the world, including Wimbledon, Roland-Garros and The Open Championship. Both inside and outside the stadium, our insight helps clients deliver innovative content and experiences that resonate with public and partners. In doing so, we can help your event stand out in the crowded leisure field

Sports marketing research services
Sports marketing research services

The Stakeholder.

As commercial pressures on budgets grow, and new forces weigh on areas like transport and security, stakeholders are changing the rules of engagement with events and federations. SMS research can help you navigate the high stakes relationships with the people and businesses who fund, protect or distribute your product. We are trusted by our clients to handle face to face, telephone and online research with some of the most senior executives in the sporting world, helping you align your execution with their expectations to deliver the best event or product possible.

The Stakeholder.

As commercial pressures on budgets grow, and new forces weigh on areas like transport and security, stakeholders are changing the rules of engagement with events and federations. SMS research can help you navigate the high stakes relationships with the people and businesses who fund, protect or distribute your product. We are trusted by our clients to handle face to face, telephone and online research with some of the most senior executives in the sporting world, helping you align your execution with their expectations to deliver the best event or product possible.

Sports marketing research services

Looking for an insights company that delivers tangible benefits for its clients? We can help.