ActionWatch - Australia

Keith CurtainActionWatch – Australia Keith leads Actionwatch Oz Pty Ltd, a joint venture between ActionWatch and Australian Surf Business Pty Ltd. He has been immersed in the surf scene for many years including as the founder/publisher of ASB magazine, and working for Reef Australia, Surfing Australia, and ASP Australasia. Keith was awarded the Pioneer Award…

Consultant

Saahil MarfatiaConsultant Saahil grew up in California and knew he wanted to work in the sports industry by the time he was in High School. He took an internship with Grandstand Sports and worked at New York Start Premier. He recently completed an MBA in Sports Administration and has created all the new ActionWatch dashboards.…

ActionWatch

John LafkoffActionWatch John has been in charge of our retail panel since 2008. A surf retail veteran, he started out at Country Scruffs Clothing Company, launched operations for Gotcha Sportswear and Beach Towne Clothing and worked with Raisins Swimwear, and ran his own business with clients including Sole Technology, Yaga Sportswear, Spot Sport and California…

Sports Account Assistant

Di GilderSports Account Assistant Di has worked for Sports Marketing Surveys for 20 years. Her duties include supporting the Tourism Northern Ireland economic impact of golf monitor, where she is in charge of liaising with the clubs to collect and verify their rounds played information. She also works on the quarterly Golf Rounds Played monitor…

Sports Account Manager

John WhyteSports Account Manager John joined Sports Marketing Surveys to work on the 2004 Olympic Games and has led our team on the European Tour since 2008. John attends or organises our research at every event on the European Tour calendar and The Open Championship, building relationships with equipment manufacturers, players, caddies and event-managers. Key…

Market Audit Manager

Jerry SavarinoMarket Audit Manager Jerry joined SMS in April 2021 to support its sports industry leading retail audit provision. Specifically, Jerry’s main task will be to lead the Cycling Market Data Service that SMS operates on behalf of the Bicycle Association. The Cycling Market Data service currently tracks monthly sales information for over 850,000 individual…

Research Analyst

Robert BroachResearch Analyst Robert has been with Sports Marketing Surveys USA since it’s inception in 1999, having joined its predecessor, Sports Research, in 1996. Previous stints in the sports division at The NPD Group and with Sports Marketing and Retail Technology add up to over 25 years of experience producing high-quality primary market research products.…

Senior Sports Data Manager

Nirmadevi SundarrajSenior Sports Data Manager Nirma joined SMS as a Senior Sports Data Manager in 2019. Over her career, Nirma has more than 8 years’ experience in software development and testing. As well as sport, she has applied her skills in the worlds of banking, finance and insurance. At SMS INC., Nirma leads the data…

Senior Research Analyst

Adam HileSenior Research Analyst Adam joined the team in early 2015, bringing his sport-focused experience and education to SMS USA as a Research Analyst. With his passion and knowledge of the game, Adam primarily manages tennis research for our clients in every sector of the industry. He previously worked in managerial, sales, and customer service…

Consultant

Carolyn BarnesConsultant Carolyn joined Sports Marketing Surveys in 2019, having spent nearly 30 years in business, working both client and agency side. Starting out as a Personal Assistant in the House of Lords, Carolyn then moved into the marketing and advertising industry, where she worked her way through the ranks to become Head of Client…