Edward Willis
Sports Business & Marketing Manager
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Ed joined Sports Marketing Surveys as a graduate in 2013 following a four-month internship at the company the previous summer. Having launched, run and project managed major projects for organisations including Wimbledon, Roland-Garros, Visit Wales, Tourism Northern Ireland, England Athletics and numerous major brands, Ed now manages SMS’ marketing activities worldwide.


Alongside writing press releases, newsletters, proposals, white papers and thought pieces, he is an experienced presenter and debater, having addressed audiences of over 1000 people, including Nobel Laureates and politicians.

An ardent all-round sportsman, Ed is a strong golfer, accomplished skier, an active captain and committee member at local hockey and cricket clubs, occasional tennis and squash player, and is currently in training for a third marathon, and hoping to complete this one without being interrupted by elephants. Off the pitch, he is a keen writer and blogger, and links to his work on the world of sport can often be found on the company Twitter page. He is a lover of all things sport, who even wrote his dissertation on the role of tennis as a form of dissidence in the fourteenth and fifteenth centuries.


Ed is a quick-thinking Sports Business Manager who takes pride in designing research that leads to well-reasoned, creative and actionable insights for all his clients.