Jerry joined SMS in April 2021 to support its sports industry leading retail audit provision. Specifically, Jerry’s main task will be to lead the Cycling Market Data Service that SMS operates on behalf of the Bicycle Association. The Cycling Market Data service currently tracks monthly sales information for over 850,000 individual products and covers more than 2/3 of all sales of cycling materials in the UK.
Jerry brings over 10 years’ experience of database handling and development, as well as expertise managing major clients.
Jerry has a passion for health and fitness and keeps himself active with regular home fitness workouts. His other major sporting loves are pool, snooker and football. Away from the office, he also enjoys coding, 3d modelling and other creative pastimes.
Market Audit Manager