Marc joined Sports Marketing Surveys in 2020 to build on SMS’ activities in the cycling industry and ensure that research reaches every corner of the cycling industry, from traditional sectors such as road and mountain biking, to new and expanding categories including bikeshare, tourism, ITS and Cargo.
Marc brings a deep knowledge of SMS and research alongside rich experience across the sports and leisure sector. Marc first worked at SMS between 1997 and 2001, where he was heavily involved with the company’s first retail audits and was instrumental in the launch of SMS in Australia.
Marc then moved into the world of major events – which included planning and operating leading Ladies European Tour & European Tour events including the Solheim Cup, before starting his own sports consultancy to provide services to brands, sponsors, rights holders, media, agencies and players.
A keen road cyclist, Marc is looking forward to expanding SMS’ cycling presence, and making the company the go-to agency for research in cycling.
Marc commented “I’m really excited to be coming home to SMS. My first stint there forged a lifelong belief that good data can transform how businesses operate, something that I have applied throughout my career in the sports and leisure industry since. I can’t wait to speak to cycling brands, retailers, distributors, federations, agencies, events and service providers across the sector to discuss how robust, insightful data can help them capitalise on this moment of massive opportunity”.
Away from the office Marc can often be found on his bike or coaching youth football.
Marc has competed in a 24 hour ski race assisting athletes from Disability Snowsport UK