Special Adviser in Women's Sport

Sue AnstissSpecial Adviser in Women’s Sport Sue is one of the UK’s most respected and well-connected experts in women’s sport and joined SMS in a consultancy role in 2020. A trustee of the Women’s Sport Trust and Leisure Focus, in 2018 Sue was awarded an MBE for her services to grassroots and women’s sport. Sue…

Senior Sports Development Insights Manager

Hannah SprakeSenior Sports Development Insights Manager Hannah joined Sports Marketing Surveys in 2019 as Sports Account & Audit Manager and managed the successful launch and delivery of our Cycling Market Data Service programme. Hannah now leads on our community sport insights work, supporting organisations to help more people to enjoy taking part in sport more…

Business Development Manager

Marc AndermanBusiness Development Manager Marc joined Sports Marketing Surveys in 2020 to build on SMS’ activities in the cycling industry and ensure that research reaches every corner of the cycling industry, from traditional sectors such as road and mountain biking, to new and expanding categories including bikeshare, tourism, ITS and Cargo. Marc brings a deep…

Senior Sports Research Manager

Vikki ZeilaSenior Sports Research Manager Vikki joined Sports Marketing Surveys in 2016, from Ipsos MORI, where she was the Associate Director of the National Student Survey – an annual census of around 450,000 undergraduate students across the UK. She has experience of large scale quantitative research management and results preparations. Over her research career, she…

Special Adviser - Asia

Eric LyngeSpecial Adviser – Asia Eric has spent 25+ years in leadership positions in media and sports companies, federations and associations in Asia. In all of these roles, he has valued and utilised all research available with the strong belief that knowledge is power.   As a relationship builder throughout his career, Eric develops partnerships…

Sports Business & Marketing Manager

Edward WillisSports Business & Marketing Manager Ed joined Sports Marketing Surveys as a graduate in 2013 following a four-month internship at the company the previous summer. Having launched, run and project managed major projects for organisations including Wimbledon, Roland-Garros, Visit Wales, Tourism Northern Ireland, England Athletics and numerous major brands, Ed now manages SMS’ marketing…

Senior Research Analyst

Danielle SchillerSenior Research Analyst Danielle grew up in Massachusetts where she became an avid Boston fan. In 1999, she attended the Pennsylvania State University for undergraduate study. Her first introduction to research was as a freshman when she was involved in a study with her Social Psychology professor. The research looked at the argumentative styles…

Head of Research

Erica HealyHead of Research Highly experienced and fresh thinking, Erica has nearly 20 years’ experience in sports, leisure and sponsorship research. No two challenges are the same, so Eri’s primary goal is always to address the client’s objectives in the most appropriate and understandable way – directing each research programme to deliver truly actionable and…

President - ActionWatch

Patrik SchmidleActionWatch Patrik Schmidle has more than 20 years of leadership experience in business management, market research and point-of-sale analysis across a variety of different industries, including healthcare, technology and sports. One of his former leadership positions includes managing the NPD Group’s Sports business, which delivers market research solutions to the world’s largest and most…

Richard PayneDirector Having worked in the market research industry since 2006, and with SMS since 2008, Richard has a real passion for sport combined with a flair for interpretation and analysis of numbers. As a Director for the company, , Richard is responsible for the day-to-day contact with many of SMS’ key clients specifically in…