President, SMS USA

Keith StoreyPresident, SMS USA Keith Storey has nearly 30 years’ experience in business analysis and market research. Almost all this time has been spent specifically in the Sports Industry. He is, therefore, one of the world’s leading authorities on sports market research. Keith runs the US office and manages all qualitative and quantitative research for…

Managing Director

John BushellManaging Director With over 25 years’ experience in the sports industry, and previously more than a decade in brand marketing with leading FMCG blue-chip companies, John has real knowledge – coupled with real passion – for sports brands and the sports industry. After beginning his sports career in 1995 as marketing director in the…

Acting Chairman

Robert McCowenActing Chairman Rob took on the role of Acting Chairman of Sports Marketing Surveys in November 2021, having previously been Non-Executive Director since January 2012.   Rob brings a wealth of experience to his role at SMS. Beginning his career on the graduate scheme at Dunlop Slazenger, he rose to become Export Director and…