Robert McCowen
Acting Chairman
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Rob took on the role of Acting Chairman of Sports Marketing Surveys in November 2021, having previously been Non-Executive Director since January 2012.


Rob brings a wealth of experience to his role at SMS. Beginning his career on the graduate scheme at Dunlop Slazenger, he rose to become Export Director and then Marketing Director at the brand before taking on the prestigious role of Marketing Director at the All England Lawn Tennis Club (AELTC).


During his more than two and a half decades at Wimbledon, Rob was fundamental to stewarding the event’s branding and partnerships during a time of rapid international growth. To do so, he carefully balanced the enormous desirability of an event which is financially vital to British tennis with Wimbledon’s carefully fostered image – delivering long term value while avoiding overt commercialism.


As well as his role at SMS, Rob is a trustee of the Dan Maskell Tennis Trust, Chair of the AELTC pension scheme, and a board member of the Tennis Industry Association in the UK (TIA UK).


A keen and multi-lingual traveller, Rob also enjoys playing golf at Royal Wimbledon and is a long-time supporter of the Halford Hewitt tournament.

To listen to more of Rob’s stories from his time at Wimbledon, click here.

Rob was marketing director at Wimbledon during the production of the 2004 film, Wimbledon