Sue Anstiss
Special Advisor in Women's Sport
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Sue is one of the UK’s most respected and well-connected experts in women’s sport and joined SMS in a consultancy role in 2020.

A trustee of the Women’s Sport Trust and Leisure Focus, in 2018 Sue was awarded an MBE for her services to grassroots and women’s sport.

Sue was formerly Chair of Get Berkshire Active, and a board member of ukactive, the Active Partnership National Network, Proactive West London and BASES.

For over 25 years Sue was CEO and founder of sports PR agency Promote. In 2020 she moved on to found Fearless Women, a company which works to help drive positive change in women’s sport with engaging content, communications, campaigns and consultancy.

Sue also hosts the award-winning podcast The Game Changers, which celebrates trailblazing women in sport and her book ‘Game On: The Unstoppable Rise of Women’s Sport’ will be published in 2021.

A former Great Britain age group triathlete, away from work Sue is now more likely to be found open water swimming in rivers and lakes.

Sue has represented Great Britain in age-group triathlon

In 2018, Sue was awarded an MBE for services to grassroots and women's sport