It’s Easy To Be Mean Spirited But The Apprentice Has Revealed Just How Lucrative The E-Bike Market Is.
SMS INC.’s Edward Willis wrote for Cycling Industry News about the recent The Apprentice episode which challenged the team to launch a new e-bike brand. The article is reproduced below. In a 2010 interview, Lord Sugar said of starting a cycling business “it would be pretty easy… All you need to do is get some…