Recently, the running world has come together to celebrate two very different metrics. First, that rarest of sights, an event that celebrates getting slower with age. Parkrun spent its 15th birthday telling the world how proud it is that average times are increasing, proof of the event’s growing reach among people of all ages, all…
2019 Predictions With 2018 consigned to the history books and Christmas packed away for another year, SPORTS MARKETING SURVEYS INC. asked three of its very own wise men to look ahead to the likely trends in the sports industry in 2019. From the ever-closer union of sport and politics to the changing relationship between sport…
SPORTS MARKETING SURVEYS INC. Begins a series identifying the 7 sporting wonders of the world, unusual, transcendent sports events, brands or people who reach beyond sporting boundaries. On the day the event registers its 5 millionth runner, the first in our series looks at Parkrun. In terms of sporting events that do what they…
