Four racquet brands on show in ATP Singles Finals

For the 11th consecutive year, the ATP finals arrive in London, bringing the game’s best male players to the 02 Arena. Using SPORTS MARKETING SURVEYS INC.’s equipment census research from earlier in the tennis season, we look at how the racquet, shoe and shirt usage will shape up in the singles competition the capital. Head…

Slowing down to speed up? The metrics paradox

Recently, the running world has come together to celebrate two very different metrics. First, that rarest of sights, an event that celebrates getting slower with age. Parkrun spent its 15th birthday telling the world how proud it is that average times are increasing, proof of the event’s growing reach among people of all ages, all…

Anthony Joshua – A brand dream?

22 fights into his career, it is impossible to describe Anthony Joshua’s career as anything other than a knockout.  21 of Joshua’s 22 unbeaten fights have been won that way, and as he begins the process of identifying his next opponent, he does so with the boxing world at his feet. At the same time…

SMS INC. Opens its doors at Carnoustie

SPORTS MARKETING SURVEYS INC. enjoyed another successful year at the Open Championship. Golf’s oldest major is always one of SMS INC.’s busiest weeks of the year, and the 147th installment at Carnoustie was no different. Together with the BGIA and the Golf Foundation, SMS INC. was proud to host the 33rd annual golf industry lunch…

SMS INC. reveals Q4 Golf Rounds Played Figures

WISLEY, UNITED KINGDOM – February 2018   Leading sports researchers SPORTS MARKETING SURVEYS INC. (SMS INC.) can exclusively reveal the Q4 2017 Golf Rounds Played figures. Compared to the same period in 2016, rounds played were lower for Quarter 4 across all regions, leading to an average drop of 11.4%. Q4 2016 had experienced a relatively…