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US Sports Participation Research

US Sports Participation Research

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Sports Marketing Surveys, in partnership with the Sports and Fitness Industry Association, organizes the largest, most robust annual sports participation research program in the USA. The research is essential for brands, retailers, federations and venues looking to understand their players and identify new groups of potential players.

  • Data is gathered from 18,000 household interviews.
  • The survey accounts for adult and child sports participation, from age 6+.
  • For each sport, segment participation into three categories: total; core; casual.
  • View detailed demographic breakdowns, highlighting differences in participation rates by age, gender, geographic region and household income.
  • Compare participation trends over the last five years.
  • Head to our research store to download individual PDF reports for just $295 / £250 per sport
  • Multi-sport interactive dashboards from $3,000. Contact us for more details.

To find out more or purchase the research Contact us now