Between consumers and brands is a thriving sports trade. The retailers who make up this segment of the industry play a crucial role in educating, engaging and supporting customers. Getting the right products distributed by the right retailers can materially affect a brand’s performance. Our research can help both retailers and brands to enhance their relationships with each other, as well as helping retailers to maximise their customer facing performance.
Our range of shipment reports track sell-in to the market place across the globe, while our retail audits then track sell-through to customers, helping retailers and brands to benchmark their performance and identify potential areas or products to drive growth. Sports Marketing Surveys currently operates Running Shoe and Tennis Racquet retail audits in the USA, a cross-category Cycling retail audit in the UK, and, through ActionWatch a Surf and Skate audit in the USA and Australia.
Beyond these metrics, we also engage with a range of clients to optimise their shopping experience. Our qualitative techniques including mystery shopping, online focus groups and shopper diaries can bring the purchase process to life, and overcome hidden barriers.